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Straight answers on protecting your brand
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How to write a DMCA takedown notice (with a template)
The six things a notice must contain, a template for product photos, and why notices get rejected.
Where to report copies and counterfeits on each marketplace
The official reporting route on Etsy, Alibaba.com, Taobao and Tmall, Temu, eBay, Amazon and Shopify stores, each link checked by hand.
How much does brand protection cost?
Every published price we could find, side by side, with sources and dates.
Brand protection software
What it is, what it does, and how to choose.
Brand protection services: the four kinds, what they cost and who each suits
Managed services, self-serve software, hybrids and law firms compared: what each does, the prices they publish, who each suits and what to ask first.
10 min read
Brand protection solutions: which one solves which problem
Monitoring, enforcement, marketplace programs, legal measures and authentication: which problem each brand protection solution solves, and what it costs.
8 min read
How does brand protection software work? The pipeline, step by step
How brand protection software searches marketplaces, matches by image and text, triages, saves evidence, prepares takedowns and tracks them, and where it stops.
9 min read
How to choose brand protection tools: the questions to ask and a scoring table
How to choose brand protection tools: what to check before a demo, how to test one on your own products, a weighted scoring table and the real monthly cost.
9 min read
Online brand protection: a practical plan for brands that sell on marketplaces and their own store
A practical online brand protection plan for consumer brands: the rights to secure, the programs to join, a weekly search routine and where to report copies.
9 min read
What is brand protection? A plain-English guide for product brands
Brand protection explained for product brands of every size: what it covers, the rights it rests on, what the first steps cost, and what it can't do.
9 min read
Pricing and alternatives
Published prices, what drives them, and the alternatives.
Brand protection pricing: the six ways vendors charge, with worked examples
Per trademark, per marketplace, per product, per notice or per hour: how brand protection vendors charge, with worked examples using only published prices.
8 min read
BrandShield alternatives: what BrandShield covers, what it costs and the options for each threat
BrandShield doesn't publish prices. What it covers, from its own pages, alternatives for each threat with published prices, and when BrandShield is the right buy.
8 min read
Corsearch alternatives: what Corsearch does, what it costs and who should switch
Corsearch doesn't publish prices. What it does, from its own site, the alternatives by type and published price, and who should stay with an enterprise vendor.
8 min read
Is brand protection software worth it? An honest guide by situation
When brand protection software pays for itself, when it doesn't, and what to try free first. A decision guide by situation, using only published prices.
8 min read
Red Points alternatives and pricing: the self-serve plan worked through for real cases
Red Points publishes self-serve prices. We work them through for real cases, from one trademark on Amazon to every marketplace, then compare the alternatives.
8 min read
DMCA and copyright
Notices, counter-notices and how takedowns actually work.
DMCA counter notice: what it must contain, the 10 to 14 business day clock, and your options
What a DMCA counter-notice must contain under 17 U.S.C. 512(g)(3), how the 10 to 14 business day window works, your options, and when to call a lawyer.
10 min read
How a DMCA takedown works, from notice to removal
What happens after you send a DMCA takedown: what the platform must do, how long removal takes, the counter-notice clock and the safe harbor in plain English.
9 min read
How to report copyright infringement online, platform by platform
Where to report copyright infringement on Etsy, eBay, Amazon, Alibaba.com, web hosts and Google, what to have ready, and what the US Copyright Office does.
9 min read
What is a DMCA notice? Who can send one, and when it's the wrong tool
A DMCA notice asks a platform to remove copies of your copyrighted work. Who can send one, what it says, and when a trademark complaint or a lawyer fits better.
9 min read
Marketplaces and repeat sellers
Where and how to report, platform by platform.
eBay VeRO: how the Verified Rights Owner program works, who can join and what happens to the listing
What eBay's VeRO program is, who can join, how to report through the VeRO Portal or a DMCA notice, and what happens to the listing and the seller next.
8 min read
How to remove counterfeits from AliExpress and Alibaba: the honest state of each route
Where to report an AliExpress counterfeit or an Alibaba.com copy today: which IP routes we verified, what to prepare, and where a trademark registration matters.
8 min read
How to report a counterfeit on Amazon, with or without a trademark
Where to report a counterfeit on Amazon, what Brand Registry, Project Zero and Transparency need, and how to report copied photos without a trademark.
9 min read
How to stop counterfeit products coming back after a takedown
Why counterfeit sellers come back, how to track copies by seller, watch for relistings, use repeat infringer policies and escalate when reports stop working.
9 min read
Someone stole my product photos: what to do in the first hour, and after
Found your product photos on someone else's listing? Save the evidence, check who owns the copyright, pick DMCA or trademark, and report it on the right platform.
9 min read
See what's out there for one of your products
Send us one product. We'll come back with a real count of the listings we find on the marketplaces we search, the plan that fits, and a link to start.